How Everyday Investors in Regulation A+ Offerings Can Become Liquid

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As we look back at the first quarter of 2021, the initial thought that pops in my mind is “whew, we made it!”

However, when I take a look back and survey the business and economic climate, the thought changes to “oh yeah, we’ve arrived!” Why, you ask?

The Market Has Rebounded into A New Golden Era for Investment Growth

The economic numbers are showing that we are setting up for a stronger than expected rebound for 2021, and the future outlook for the economy is hot … like “core of the sun hot!”

Let’s take a look at some of the growth drivers:

  • Focused Monetary Policy – Federal Reserve Chairman Powell recently shared his thoughts that inflation is still “soft” and that the Fed will remain focused on its current policy. You can read more about Chairman Powell’s thoughts HERE.
  • Government Stimulus – The Government has committed TRILLIONS of dollars in stimulus, and will continue to do so in a coordinated manner to ensure that not only inflation is curtailed, but that people get back to work and GDP is growing at healthy levels.
  • Growth in consumer spending – Consumer spending on goods and products grew in 2020, and will continue to grow in 2021. And as we go back to a sense of normalcy, it is projected that pent-up consumer demand for services will be a catalyst for spending growth for services in 2021. This will be a great addition to the already seen growth in goods and products. Here’s an insightful summary of consumer spending projections in 2021.

All of this is setting up 2021 (and the next few years) to be a banner year for all of us individual, everyday investors. We’re positioned to benefit from an unprecedented fiscal stimulus agenda and a thriving economy for consumers across all income brackets.

And private start-up companies have spent the last 16 months (or more) building the next generation of market disruptors and innovators. You know, the next Ubers, Amazons, and Bumbles of the world.

These start-ups are coming into 2021 with well-thought-out business plans and business models and focused management teams. We investors stand to be the beneficiaries.

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As a matter of fact, I believe that we’re at the dawn of the next “golden era” for individual investors.

Yes, you read that correctly. Repeat after me. “We are at the dawn of the golden era for individual investors” that will be driven by massive investment activity by everyday investors like you and me.

I know it’s a pretty bold statement, but I wouldn’t be making it if I didn’t believe it.

Net, net … 2021 is setting up to be a great year for investors and I will tell you why – see below!

History Has a Tendency to Repeat Itself

History has shown us that in times of adversity, innovation continues to move forward, and in many cases, start-up companies accelerate their business models during adverse periods.

Remember the dot-com bubble crash from 2000 – 2002? Companies like Tesla (Nasdaq: TSLA) and Facebook (Nasdaq: FB) were being developed during the depths of the crash, and launched in 2003 and 2004, respectively.

What about the 2007 – 2008 global financial crisis? Airbnb (Nasdaq: ABNB) was founded in 2008 and Uber (NYSE: UBER) was founded in 2009. Again, these start-ups took the “lemons” that 2007-2008 gave them, and turned them into “unicorn lemonade.” Sounds tasty!

And as we lived through the chaos of 2020, you can be assured that start-up companies (like the one that I founded) have been working tirelessly to build the foundation and business models to take advantage of the massive growth trends like telehealth and direct-to-consumer e-commerce that surfaced and took hold.

And the “professional” investment community has been ramping up its efforts in 2020 in preparation to start making investments in 2021.

Don’t just take my word for it.

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Just look at what the venture capital community did in 2020.

We can all agree that venture capitalists are pretty in tune with the trends and activities in the start-up community. After all, that’s what they do for a living … and a great living at that.

… Well, did you know that the venture capitalists raised a RECORD $69 Billion in 2020?

That’s right, a RECORD amount of funds was raised by the VCs in 2020.

To me, $69 Billion of newly raised “investment powder” is a great signal that the venture capitalists, who are in the know, rushed to raise A LOT of money to be ready to invest in this next group of start-ups.

The VCs know that the cycle of the next generation of start-up companies being created in times of chaos is happening now. So they raised a record amount of money so they could be primed and ready.

And as we come into 2021, these same start-up companies will grow and eventually become the next Wall Street darlings … and most important to Wall Street investment bankers, fueling their wallets with advisory and transaction fees.

Remember, as the VCs make investments in private companies, they then will eventually be fed to Wall Street bankers, who then take them public.

Individual investors like us get the opportunity to buy stock in these companies after they’ve gone public. Unfortunately, we’ve missed out on the ground floor investment opportunities and can only invest once their valuations have been increased.


Regulation A+ Offerings Allow Everyday Investors to Become VCs

Did you know that the SEC has updated its investment rules for Regulation A+ offerings (also known as Mini-IPOs) to now allow every day, individual investors (like you and me) to have the opportunity to invest in start-ups like a VC?

So what is a Regulation A+ offering?

And what is a Mini-IPO?

Regulated by the SEC, Regulation A+ offerings / Mini-IPOs allow for companies to raise capital from a large pool of investors that are both accredited investors (high-net-worth individuals) and non-accredited investors (every day, individual investors). Thus, everyday individual investors can now join net worth individuals to make investments in private start-up companies … just like venture capitalists. You can read more about Regulation A+ offerings HERE.

An added strategic advantage to all of this is that investors in start-up companies typically become their customers. Many companies like the one I founded, Greenfield Groves, have a direct-to-consumer focus, which is a huge valueadd. Just think of the thousands of investors who also become customers. Then they go off and tell their friends and family about the company’s products and services, and it becomes a multiplier effect!

So, as you evaluate 2021 investment opportunities, I would suggest you don’t sleep on making investments in private companies that have Regulation A+ offerings, especially those that are offering ground floor investments.

Possible life-changing investments available to get in on the ground floor are very rare. When the opportunity presents itself to create health and wellness for the world with a Benefit Company that’s committed to higher standards of purpose, accountability and transparency, it’s a no brainer.

Investors Have Many Options to Get Liquid

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So how does my Regulation A+ Offering investment become liquid? Great Question!

In the past, private start-up companies either went public (through a traditional IPO or reverse merger) or were folded into another company through a merger or acquisition (M&A). Only when this happened did investors become liquid and stand to recognize gains from their investments.

But in today’s environment, investors in a private start-up company’s Regulation A+ Offering now have many more liquidity options than in years past … which is AMAZING.

Current liquidity options for investors in Regulation A+ Offerings now include:

  • Private market secondary transactions
  • Merger and acquisitions
  • Direct listings
  • Special Purpose Acquisition Companies (SPAC)
  • Going public via a traditional IPO

Because there are now so many different liquidity options, it’s a great time to be an investor in Regulation A+ Offerings.

Let’s now take a deeper look at each of these liquidity options.

Private Market Secondary Transactions

Some start-up companies decided to stay private longer, so there was a need for early investors and employees to explore potential liquidity options that didn’t necessarily align with the timelines of the company.

Thus, there was an opportunity for the creation of “private market secondary transactions.” These allow for shareholders of private companies who are seeking liquidity to find private buyers and sell their shares directly to them.

The nice thing is shareholders can be both early investors and employees who own stock in a company. And the stock they sell can be both preferred and common shares.

Marketplaces like Sharepost, EquityZen, OurCrowd, and others have popped up to help connect potential buyers with potential sellers of private market secondary transactions.

The one downside to private market secondary transactions is the valuation and price of the shares. Many companies close several rounds of venture capital investments, referred to as a “Series” that typically have increased valuations from Series to Series. While these step-ups for a company are exciting for the early Venture Capital firm, it is typically hard if not near impossible for everyday retail investors to find a reasonable share price for the shares that are being offered in the secondary market.

Mergers and Acquisitions (M&A)

Investors can recognize liquidity through the private sale of a company to an acquiring company or private equity firm. Mergers and acquisitions have long been a traditional way for investors to recognize gains from their investments in companies.

With all of the momentum in the stock market, let’s not forget that M&A transactions were some of the key drivers in building eye-popping and newsworthy stock gains.

Oh, and given how weird 2020 was, did you know that the M&A market had historic gains?

Did you know?

  • In the 4th quarter of 2020, there were a RECORD of 1,250 global M&A transactions that totaled $1 trillion?
  • Sponsored deals (private equity firm deals are called “sponsored deals”) comprised 26% of overall M&A activity in 2020, which is the HIGHEST % since BEFORE the global financial crisis?
  • Financial sponsors (again, private equity firms) have amassed a RECORD $2.9 trillion of capital that is available to be used to buy companies?

Here’s a more detailed outlook of the M&A market by Morgan Stanley that includes the above points.

Given the low cost of capital … like really, really cheap money that can be borrowed, government stimulus, and pent-up demand and euphoria to get back to doing normal things, I believe that the M&A market will continue to be a hot market that provides liquidity options to investors for many more years to come.

Direct Listings

What is a direct listing?

Direct listings allow for private companies to sell their shares to the public without hiring an investment bank to underwrite the process like in a traditional IPO. Companies can pursue direct listings on the Nasdaq and have recently been approved to do so now on the NYSE.

Direct listings have demonstrated to be a GAME CHANGER for companies, as they truly democratize the IPO process, and create opportunities for everyday investors to get into IPOs, which has not been the case when investment banks run the process in traditional IPOs.

For private companies that have an existing large investor base, direct listings become an even more attractive option because they have a built-in shareholder base that could create trading volume from day one of being listed on an exchange.

Benefits of doing a direct listing include cost savings of underwriter fees that are paid to investment bankers (fees are approx. 7%+ and higher), AND opportunities to attract more investors to purchase shares, which would increase the shareholder base.

In 2018, music streaming platform Spotify (Nasdaq: SPOT) was one of the first major companies to go the direct listing route. Since then, others have followed that included security company Palantir Technologies (NYSE: PLTR) and work management platform Asana (NYSE: ASAN).

Oh, and did you hear that the recent multi-billion dollar Coinbase IPO is a direct listing?

Additionally, the NYSE has plans to allow for an “auction” process to sell shares via direct listings, which would allow for investors to participate in the direct listing and give companies a better chance to achieve their fundraising goals. The Nasdaq is pursuing approval for a similar auction process for its direct listings with the SEC.

These recent and ongoing developments could make direct listings a very popular option for companies to create liquidity for their investors.

Traditional IPOs

Love them or hate them. However you feel about traditional initial public offerings (IPOs), they’re still one of the most popular liquidity options for many companies and their investors.


Because they are proven to work. For decades, traditional IPOs have created tremendous wealth for company founders, angel investors, venture capitalists, and private equity investors. IPOs are also synonymous with Wall Street. The last time I checked, Wall Street isn’t going away anytime soon.

Even in a crazy 2020, where bankers worked from home, and real roadshows were replaced by virtual Zoom roadshows, the IPO market was red hot.

According to Stock Analysis, there were 480 IPOs on the U.S. stock market in 2020, which was a RECORD NUMBER in a single year. The previous record was 2000 when 397 companies went public. FactSet estimates that $174 billion was raised from IPOs in 2020.

The 2020 numbers are a little misleading due to the record amount of SPACs that came to market – more on that below.

That said, traditional IPOs will still be a valued option for companies seeking to provide liquidity for their investors, founders and employees.

Special Purpose Acquisition Companies (SPACs)

Many of you will ask, what a special purpose acquisition company, also known as SPAC. A Special Purpose Acquisition Company (SPAC) is a company that raises money by going public in an IPO and THEN looks to acquire a company. SPACs are also referred to as “blank check companies” because they raise money and then use the monies as a “blank check” to look for a company to buy.

SPACs have been around for a while, but they have really become popular over the last few years. So much so that they’re the MAIN REASON why the overall IPO market had a record year in 2020.

Here are some interesting things you should know about SPACs:

  • Monies are raised blindly without having a target company to acquire.
  • SPACs have up to two years to find a company to merge into OR they need to send the monies raised back to the investors
  • Investors can request their money back if they don’t like the company the SPAC intends to buy
  • SPACs still need to create awareness and attract investors to buy and sell their stock to create trading volume, AND once an acquisition has been announced, SPACs will still need to create trading volume for any follow-on fundraising rounds.

According to SPAC Insider, 248 SPAC IPOs raised $83.3 billion in 2020. Both the number of SPAC IPOs and the total amount raised were record-setting figures.

Not to be outdone by 2020, SPAC Insider has reported that 2021 has already seen 306 SPAC IPOs come to market, representing $98.9 billion in monies raised. That compares to the 55 traditional IPOs that have raised $21.7 billion so far this year, per data from IPO research firm Renaissance Capital, referenced in this Crunchbase article.

The fact that 2020 was a record year for SPAC IPOs, and we’ve now already seen more SPAC IPO’s and total monies raised in the FIRST FOUR MONTHS of 2021 … is just INCREDIBLE!

And according to a Wall Street Journal article, start-ups are now looking at SPACs as an alternative to venture capital investments.

Another possible interesting idea is for private companies that already have large investor bases to merge into SPACs.

For example, companies that have a Regulation A+ offering could theoretically have thousands of investors. A large and established investor base would possibly be very attractive to a SPAC because they have existing shareholders who could help create trading volume for the SPAC’s stock.

Hmmm … Is your mind blown with the possibilities given the fact that SPACs have a limited time to find a company to acquire, AND have a need to create trading volume?

Oh, how about the fact that start-up companies that have Regulation A+ offerings could be very interesting targets for SPACs?

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Now that we’ve reviewed all of the various options of how investors can become liquid, what’s the next step?

Well, if you’re not in the game, then you can’t play.

And if you’re not playing, then you don’t have a chance to get liquid.

And if you don’t have an investment that eventually creates a liquidity event, then you’re not creating wealth for yourself and your family. Boom.

It’s just that simple.

And I want you to be in the game, so you can play … and eventually get liquid, and create wealth.

… Oh and I happen to have the perfect Regulation A+ offering opportunity that you should not miss out on. It’s called Greenfield Groves, in case by now, you still don`t know.

Greenfield Groves is pursuing disruption in the massive $5 Trillion Global Wellness Market. And we`re appealing to the wellness needs, consumption habits, and buying decisions of the Matriarch audience that controls $43 trillion of global consumer spending.

FULL DISCLOSURE, I founded Greenfield Groves. I believe so much in the market opportunity and I am passionate about what we are is pursuing … so why would I keep it all to myself and not share it with you and my readers?

The foundation that we have built over the last 18 months, has enabled us to successful in the $5 trillion Wellness market.

Here are a few of many highlights about Greenfield Groves:

  • Has a proprietary, HIPAA-compliant telehealth platform that is can scale telemedicine and virtual wellness consultations
  • Successfully formulated and brought to market a private label wellness brand for a celebrity
  • Developed its own unique, proprietary wellness and beauty brands
  • Built out an agile supply chain to support the development and production of 100+ beauty and wellness formulations
  • Successfully farmed its own CBD hemp botanicals and turned crops into finished oils that represents 1.25 billion milligrams of raw material to be utilized into seed-to-shelf finished products with an estimated MSRP value of $175 million
  • Developed a multi-channel ad network footprint for broad marketing campaigns
  • Developed e-commerce and automation technologies
  • Assembled a team of entrepreneurial operators who understand retail, branding, technology, search, digital advertising, and direct-to-consumer e-commerce

In order to recap the possible investor returns of an investment, you’ve got to get in the game and the great news is the Greenfield Groves Regulation A+ Mini-IPO game has started!

Based on the exciting information you’ve just read (which is just the tip of the iceberg) we hope you’ll get in the game with us and take advantage of a rare, ground floor investment opportunity and participate in our Regulation A+ offering.

It`s going to certainly be a life-changing journey for us all.

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Greenfield Groves 2021 Execution Framework |
Extensive Investment Insights

Mini-IPO Digital Health & Wellness Investment Opportunity For Astute Investors

Did you know:
  • The 2020 global pandemic has empowered consumers to virtually embrace their health, wellness, and self-care?
  • The Global Wellness economy has a market value of $5+ trillion and growing?
  • During the Greenfield Groves Mini-IPO, retail investors looking for venture capital-like returns are able to invest for $1/share?
  • You can invest today in Greenfield Groves for as little as $100 and take part early on in its exciting future?
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Our streamlined investing process allows you to buy shares in minutes … with a minimum investment amount of $100USD

Payment Types Accepted

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What Investors are saying

We found Greenfield Groves to be just what we were looking for in terms of potential return to help ensure a bountiful inheritance gets passed down to all of our loved ones. Management really seems to be hitting the mark when it comes to what’s needed and relevant in today’s market.

greenfield groves, lindsay giguiere, testimonial, stuart milton and susan markmanStuart Taylor & Susan Markman
Phoenix, Arizona

Greenfield Groves solves a great need in our society today – virtual access to health and self-care. They’ve even included oral and dental care solutions which most providers overlook. They are really a whole-body solution that is unmatched.

greenfield groves, lindsay giguiere, testimonial, dr shawn hofkesDr. Shawn Hofkes
DDS & Oral Surgeon
Los Angeles, California

I have worked with members of the management team throughout my corporate life, and their dream team is set up for success. One of the biggest factors in my investment making decisions.

greenfield groves, lindsay giguiere, testimonial, michelle notkin rosenMichelle Notkin Rosen
Angel Investor
Palos Verdes, California

Do you have questions about investing in Greenfield Groves? Schedule some time with our Director of Investor Relations

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Ethan K.

I look forward to speaking with you about investing in our Regulation A+ Mini IPO. Please give to me just a bit of information, select a day / time that works best for you and we will be set to discuss this remarkable opportunity.

Offering Particulars

Total Capital Infused To Date
Regulation A+ Mini-IPO Offering Details
Price per Share
Min Investment
Shares Offered
50 Million
Shares Offered

The offering is being administered by the Dalmore Group, LLC a member of both FINRA and SIPC.

253G2 1 form253g2.htm 253G2

Filed pursuant to Rule 253(g)(2)
File No. 024-11369
50,000,000 Shares of Common Stock
18575 Jamboree Road #6
Irvine, CA 92612
+1 (888)457-0287

View Our Regulation A+ Circular on

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Greenfield Groves Inc.’s Regulation A Offering is insured by the TigerMark™ insurance policy. This insurance policy is backed by AXA XL. Please click here to learn more about this insurance policy.

Frequently Asked Questions

Q. What is the offering price?

Our offering is set at $1.00 USD per Share with a minimum investment amount of $100 USD for 100 Shares of Common Stock in Greenfield Groves Inc.

Q. Is there an Investor Presentation, sometimes referred as a “Pitch Deck” on Greenfield Groves Inc.?

Greenfield Groves Investor Day Slide Show can be found by clicking the following link: Greenfield Groves Overview Presentation. This link will open a new window in which you can scroll through our presentation on the Company, Market, Audience and Opportunities.

Q. What is a Regulation A+ Stock Offering?

A Regulation A+ is a set of rules promulgated by the Securities and Exchange Commission governing certain securities offerings that are exempt from registration under the Securities Act of 1933, as amended. Regulation A+ offering permits issuers to broadly solicit and generally advertise an offering of stock. For more information please click the following link which will take you to the Securities and Exchange Commission’s website:

Q. Can non US residents invest in Greenfield Groves Inc.?

Yes, non US residents may invest in Greenfield Groves Inc.

Q. How and where can I access the Subscription Agreement for this Offering?

You will be presented the Subscription Agreement to purchase Common Stock in Greenfield Groves during your checkout process using the forms above.

Q. Where can I access the Offering Circular?

You may read the Greenfield Groves Inc. Offering Circular by clicking here. Investors are encouraged to read all of the information included in the Offering Circular, including, without limitation, the risk factors beginning on page 7 of the Offering Circular for a discussion of certain risks that should be considered in connection with an investment in the Common Stock of Greenfield Groves Inc.

Q. What is the process of investing through my IRA account?

If you have a self-directed IRA account, you can invest in a Reg A+ private placement. The owner of the IRA must be an accredited investor in order for the IRA account to participate in the private placement. To invest, please speak to your broker regarding the process and paperwork required.

Q. What if I have a joint IRA Account?

If you have a joint IRA account, the owners are treated and their income or net worth aggregated as a single person and that joint person must be an accredited investor in order for the IRA account to participate in the private placement.

Q. Can I call someone to speak about the Greenfield Groves Regulation A+ Offering?

Our Investor Relations service hours of operation are: 9:30am EST to 8:00pm EST Monday through Saturday.
Their Direct Telephone Number is: +1(888)457-0287
Their Email is:

Q. Has the Company insured its Regulation A+ Offering?

TigerMark™ is an insurance policy purchased by Greenfield Groves Inc. (the “Insured””) which provides coverage for covered claims made against the Insured and its Directors and Officers from Investors who allege they have lost their investment (in part or in whole) due to specified wrongful conduct of the Insured or its Management. Some coverage is also provided for the crowdfunding platform in such claims.

Subject to its full term, conditions and exclusions, the policy will provide coverage for claims brought by an Investor against an Insured alleging THEFT OF FUNDS or MISUSE OF FUNDS by the Insured, or material intentional MISREPRESENTATION by the Insured in the offering documents, that in any such case led to a loss of some or all of the Investor’s investment in the Insured. (BOLD CAPS words being defined in the Policy.)

The maximum amount a Claimant may recover is the total amount of her or his investment in the Insured.

An Investor may request confirmation that the Insured has requested the TigerMark™ policy and the Insurer or its Agent has agreed to issue the insurance policy to the Insured by emailing such request to investorrequest@assurely.comHowever, no insurance is effective until the raise is successfully completed, and the insurance carrier has received the full premium for coverage from the Insured or from the ESCROW company or from the platform on the behalf of the issuer.

To report a claim, email with the title “TigerMark Claim”.

Like all insurance policies, coverage under the Policy is limited to covered risks and is subject to certain exclusions and other limitations. More information about the exclusions can be found by emailing the program administrator.



Terms & Conditions

Greenfield Groves Inc. strongly urges all visitors to this site and any investors to review the Regulation A Offering Circular by clicking the link: Greenfield Groves Regulation Offering Circular.‍

It is very important to bear in mind that all content provided through our website, hyperlinked sites, associated applications, forums, third-party blogs featuring our content and tools, social media accounts and other platforms we can be found (the “Sites”) is for your general education only. We make no warranties of any kind in relation to our content, including but not limited to accuracy and frequency of updates. No part of the content that we provide constitutes financial advice, legal advice or any other form of advice meant for your specific reliance for any purpose. Any use or reliance on our content is solely at your own risk and discretion, as no one on the Greenfield Groves Team are licensed Financial Advisors. Please conduct your own research, review, analyze and verify our content before relying on any of it, as it is our opinion at a given moment of time. The financial markets and any form of investing / trading within any of them is a highly risky activity that can lead to major losses, please therefore consult your financial advisor before making any decision.


This Company Regulation A Offering Informational Landing Page (the “Landing Page”) is for informational purposes only and is not intended for any other use. This Landing Page is not an offering memorandum or prospectus and should not be treated as offering material of any sort. This Landing Page is not an Offering Statement; investors should review and can only rely on the statements in the Company’s Offering Statement available on the Securities and Exchange Commission’s website, a link to which is provided herein. Information contained on the Landing Page is not an offer to sell securities; offers can only be made by the Company by providing access to the Company’s Offering Statement on Form 1-A dated January 14, 2021, as qualified by the Securities and Exchange Commission, a link to which is available on this Landing Page where noted. The information in this Landing Page is speculative and may or may not be accurate. Actual information and results may differ materially from those stated in this Landing Page. The Company and its respective affiliates make no representations or warranties with respect to the accuracy of the whole or any part of this Landing Page and disclaims all such representations and warranties. Some of the data and industry information used in the preparation of this Landing Page (and on which the Landing Page is based) was published by third-party sources and has not been independently verified, validated, or audited. Neither the Company nor its principals, employees, or agents shall be liable to any user of this Landing Page or to any other person or entity for the truthfulness or accuracy of information contained in this Landing Page or for any errors or omissions in its content, regardless of the cause of such inaccuracy, error, or omission. Furthermore, the Company, its principals, employees, or agents accept no liability and disclaim all responsibility for the consequences of any user of this Landing Page or anyone else acting, or refraining to act, in reliance on the information contained in this Landing Page or for any decision based on it, or for any actual, consequential, special, incidental, or punitive damages to any person or entity for any matter relating to this Landing Page even if advised of the possibility of such damages. This Landing Page contains forward-looking statements within the meaning of United States federal and state securities laws. Forward-looking statements express the Company’s expectations or predictions of future events or results. They are not guarantees and are subject to many risks and uncertainties. There are a number of factors beyond the Company’s control that could cause actual events or results to be significantly different from those described in the forward-looking statements. Any or all of the forward-looking statements in this Landing Page or in any other statements the Company makes may turn out to be wrong and should not be regarded as a representation by the Company or any other person that its objectives, future results, levels of activity, performance or plans will be achieved. Except as required by applicable law, the Company does not intend to publicly update or revise any forward-looking statements, whether as a result of new information, future developments or otherwise.