For most investors, 2020 was one of the more hectic and confusing years where some saw gains, some saw losses, and certainly, fundamentals seemed a bit detached from historical measures. Beyond the ups and downs in the investing world, 2020 was somewhat of a LOST YEAR … a year where we LOST A LOT.
Thankfully we are survivors. We’re built to not only endure whatever comes our way … but we’re also built to thrive in the chaos and in our darkest moments, we found light. We found hope. We are thriving again.
Let’s talk more about hope. There is a tremendous amount of hope, especially for investors looking for the next MiniIPO investment opportunity.
How One Company Is Redefining Health and Wellness for Consumers
At Greenfield Groves, our team taken a deep dive into what the megatrends from 2020 looked like, as well as what the next “unicorn” investment themes resemble for future IPOs, SPACs, and roll-ups throughout capital markets for 2021 and beyond.
We canvassed the business landscape to find disruptive compelling business models as further confirmation of what’s happening and what investors are investing in. Our research has helped us further validate the work we’ve done with Greenfield Groves, and confirms how our upstart company is poised to disrupt the consumer health and wellness industry, as well as grab market share while building investor value.
We also believe that Greenfield Groves is uniquely positioned for early-stage investors who want to get in at the venture capital, early stage of an investment.
Who is Greenfield Groves? We’re a consumer-focused tech company that’s reshaping how consumers learn about, access, and purchase health and wellness products and services that are tailored to their personal needs. The business model of Greenfield Groves is driven by building long-term lifetime customer value (on-going, repeat revenues). In a nutshell, we have poised the Company to DISRUPT, TRANSFORM, and LEAD the $5 Trillion global wellness industry. Any questions?
Mega Health and Wellness Themes for 2021 And Beyond
Before we go into all of the details making up Greenfield Groves and what it’s set off to do, let’s take a look at the mega health and wellness themes that have resonated in both the stock market and private venture investment market in 2021 and beyond:
- Virtual Wellness
- Radical Self-Care
- Preventive Treatments
- Drug-based therapies
- Personalized empowerment
- Disruptive e-commerce
Virtual wellness is EXPLODING right now. Consumers are seeking digital apps and platforms to provide convenience and personalization. From Telemedicine, virtual therapy, meditation apps, to digital fitness platforms and beyond, virtual wellness is here to stay.
The U.S. telehealth industry is forecast to grow 30% annually over the Next five years, per a report from research firm Arizton. On top of that, health care costs are rising faster than GDP in most developed countries, and the World Health Organization predicts a shortfall of 18 million Health workers by 2030. In addition, traditional medical models are running to keep pace with consumers’ needs, and companies who are incorporating a virtual wellness solution as part of their overall business model will be the WINNERS and stand to deliver great returns for their investors.
Radical Self-Care was a theme that was amplified and embraced by many consumers during the pandemic. The University of Indiana defines the term as “the assertion that you have the responsibility to take care of yourself first before attempting to take care of others.” You can’t take care of others if you’re sick.
There is also the fact that the evolution of home environments has resulted in consumers viewing the home as a place to care for physical and mental well-being. According to a Mintel 2021 report that listed how at-home rituals give new meaning to self-care, “nearly half of adults say being at home more than usual helped them feel more in control of their health in the past 12 months.” Brands have the opportunity to position products and services that further connect with the radical self-care movement. Those that can create “rituals” and “home routines” as core components of radical selfcare that are sought after by consumers will further differentiate themselves from the competition. This will create a high switching cost effect that builds a “defensible moat” around their brands.
Preventive treatments are something that many people have come to embrace. As noted in Mintel’s upcoming Health Management Trends Report, half of the adults studied achieved greater control over their health because they had more time to focus on personal needs and health ambitions. The report goes on to speak about how adults will seek simple ways to prioritize their health needs in day-to-day life, such as implementing an illness prevention strategy. We anticipate that they will look to shift their spending into services, products, and brands that provide a proactive approach as opposed to a reactive one.
Recent interactive fitness companies who have benefited from the preventive treatments movement include Peloton (NasdaqGS: PTON) and Mirror (bought by Lululemon for $500 Million), two examples of companies that are giving Consumers a means to create “preventive health and wellness habits” in the comfort of their own homes.
Drug-based therapies will continue to be explored, tried, and adopted by mainstream consumers. We’ve already seen the positive momentum created in the cannabis and hemp CBD industries. The ongoing efforts to legalize cannabis in all 50 states will see other initiatives to legalize other compounds that have been classified as “drugs.”
For example, there have been pushes to further legitimize and decriminalize ingredients like psilocybin and ketamine, which helps open the door for more research into the compounds, helping us figure out all the potential uses, e.g. a possible option for treatment-resistant depression. Additionally, there is a much-anticipated decision from the FDA about the positive health effects of CBD hemp and how companies are able to make “health claims” of various CBD compounds and products.
Personalized empowerment is a trend that started in the beauty industry and has evolved into health and wellness. Global consultancy firm PWC identified the empowered consumer as an emerging trend in healthcare.
Personalization will help consumers feel engaged and in charge. This highlights the opportunity for the permission and access to use personalized health information to create customized solutions that result in positive changes. Health and wellness services that have digital platforms can help adults feel in control of their wellness aspirations by providing individualized health insights. An example of this is the recent announcement from Peloton that users can now make their own custom workout routines. Brands like Peloton are receiving feedback from their customers who are seeking more personalized experiences that are above and beyond what is being delivered “out of the box.” As the solutions are tailored for each individual, captured data can be used to create a “stickiness” factor with brands and their audiences to create long-term customer lifetime value.
The 2020 global pandemic forever changed how consumers shop and purchase products and services. Even before the pandemic, e-commerce habits were already evolving. As stores shut down and our world was on lockdown, it was our only option.
- According to analysis from market researcher MFour, ecommerce sees “10 years of growth in 6 months.”
- Digital Commerce 360 reported that U.S. e-commerce grew “over 44% in 2020.”
- Marketing firm Epsilon’s research cited that “80% of consumers say they are more likely to do business with a company if it offers personalized experiences.”
- Market insights company ClickZ reported that “Omnichannel campaigns produce a 250% higher rate of purchase frequency than do single-channel campaigns,”
- Click Z also reported, “Customer retention rates are 90% higher for omnichannel campaigns than for singlechannel campaigns.”
Who are the BIG WINNERS? Companies that can implement multi-channel audience engagement campaigns that tap into health and wellness trends and consumer data. When they can gain an understanding of what consumers want, they can quickly respond and deliver personalized brands, products, and targeted digital marketing.
Snapshot of Comparable Companies in the Market
Here is a snapshot of some of the companies that have addressed these mega health and wellness trends. They have been awarded sizable valuations and while they are too late to invest in, they are good market comps to evaluate.
Hims / Hers – telehealth with prescribed drugs
Listed on the NYSE: HIMS
Valuation / Market cap: $4.6 Billion market cap (2/8/21)
Incorporated in 2013, Hims & Hers Health, Inc. operates a multi-specialty telehealth platform that connects consumers to licensed healthcare professionals and then provides prescription medication on a recurring basis. The company originally started in men’s sexual health and has expanded into other wellness categories.
Our synopsis – HIMS was one of the first companies to combine telehealth with prescribed products to consumers. It was successful in building a digital platform around men’s sexual health needs. As it looks to break out to appeal beyond its male customers to female demographics, its single brand strategy that focused specifically on male sexual health may challenge its growth beyond its core customer market.
Charlottes’ Web – CBD hemp farming and CBD-based wellness products
Listed on the OTC: CWBHF
Valuation / Market cap: $856.203 Million market cap (2/9/21)
Charlotte’s Web Holdings, Inc. produces and distributes hemp-based cannabidiol wellness products in the United States. The company offers products in the categories of tinctures, capsules, gummies, topicals, and pet products. It distributes its products under the Charlotte’s Web name through its e-commerce website, third-party e-commerce websites, as well as distributors, and various brick and mortar retailers. Charlotte’s Web Holdings, Inc. has a collaboration between its CW Labs science division and the University at Buffalo’s Center for Integrated Global Biomedical Sciences to advance hemp cannabinoid science through a research program. The company was formerly known as Stanley Brothers Holdings Inc.
Our synopsis – Charlottes’ Web helped bring CBD hemp into mainstream awareness. The Company successfully launched various CBD-based products under its single brand. The original founders found initial success by sharing their personalities with the Company’s vision. They have since left the company, so the founding vision and inspiration of the company have been replaced with financial operators that may struggle with expanding upon the brand’s original core vision.
GW Pharma – R&D in the drug category
Listed on the NasdaqGS: GWPH
Valuation / Market cap: $6.591 Billion market cap (2/9/21)
Founded in 1998 and based in Cambridge, in the United Kingdom, GW Pharmaceuticals plc, a biopharmaceutical company, focuses on discovering, developing, and commercializing novel therapeutics from its proprietary cannabinoid product platform. Its lead product is Epidiolex, an oral medicine for the treatment of refractory childhood epilepsies, Dravet syndrome, and Lennox-Gastaut syndrome, as well as in phase III clinical trials for the treatment of tuberous sclerosis complex. The company also develops and markets Sativex for the treatment of spasticity due to multiple sclerosis. In addition, it develops various product candidates for the treatment of schizophrenia, autism spectrum disorder, and neonatal hypoxic-ischemic encephalopathy.
Our synopsis – GW Pharma recently announced that it was selling to biopharma company Jazz Pharmaceuticals for $7.2 Billion. GW Pharma does not have a direct-to-consumer model as it’s been primarily focused on R&D for medical cannabinoid applications. The acquisition signifies the need for cannabinoid-focused companies to merge with traditional pharma to expand their breadth and distribution.
Drunk Elephant – Focused Beauty Brand with Consumer Content Blogs for Engagement
Privately held brand
Valuation / Market cap: Purchased by Shiseido for $845 million announced in October 2019.
Founded in 2012 and launched in August 2013, Drunk Elephant helped to pioneer the clean beauty movement. It saw exponential sales growth, with estimates putting its net sales for 2018 close to $100 million. It has attracted customers representing a wide range of demographics, but is especially popular among Millennials and Gen Z.
Our synopsis – Drunk Elephant successfully hit on the “clean beauty movement” trend and leveraged inspirational and aspirational content coupled with a whimsical, focused brand and user-generated content (UGC) strategy to engage and build a loyal customer base.
Stitch Fix – personalized apparel offerings leveraging consumer data and machine learning
Listed on the NasdaqGS: SFIX
Valuation / Market cap: $8.842 Billion (as of 2/9/21)
Founded in 2011 with headquarters in San Francisco, CA, Stitch Fix, Inc. sells a range of apparel, shoes, and accessories through its Website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags for men, women, and kids under the Stitch Fix brand.
Our synopsis – Stitch Fix. Leveraged machine learning / AI to tap into consumer behavior and preference data to create personalized product offerings in the apparel category. The company has a multi-brand strategy that appeals to a wide range of demographics, and successfully built a continuity model to create predictable revenues.
Ginger – Mental Health App Connecting Consumers with Counselors
Valuation / Market cap: Recently closed a $50 Million D venture round with a speculative valuation as high as $500 Million
Ginger started life initially as a platform that would monitor a user’s smartphone interactions to detect potential mental health issues and help connect that user with someone to talk to, and has evolved to be an app where companies and their healthcare providers can provide employees with an app-based way to connect with coaches to talk through their mental health issues.
Our synopsis – Ginger’s recent investment round and valuation validates the ongoing value placed by the venture community and capital markets on virtual wellness-focused companies.
The above companies have paved the way for the next generation of emerging companies who can “fast follow” and improve on what they’ve done. Investors have coveted the health, wellness, and beauty categories by bestowing high valuations on them, and new investment dollars will pour into the next wave of innovative e-commerce driven startups.
Luckily, some of these emerging companies are not only exclusive to the venture capital community. They have recognized the POWER of Main Street investors and are now opening up their investment opportunities to individual investors like you. (The SEC has changed its rules to allow for this – more on that later.)
The next generation of companies like Greenfield Groves is seeking to insert hope back to the investor community by creating a new class of venture investors. What this means is perfect timing for Main Street investors to take a look at what we believe is the next Mini-IPO investment opportunity.
Greenfield Groves is Positioned to Lead the Way
Our Greenfield Groves team (which is now over 40+ dedicated members strong) have been hitting our business milestones all throughout 2020 and we are excited to share this with you … our potential investors.
We are now poised to launch and service all of the PENT-UP NEED and DEMAND that’s been created in 2020. As we successfully execute our business plan, we believe we are set to accelerate our growth while pursuing what many refer to as “unicorn” status.
Our Company has developed a consumer-focused digital business that is not only helping to bring back our humanity as we transition to a post-pandemic world but we are also pursuing a FIVE Trillion Dollar Market Opportunity.
Greenfield Groves is positioning to become a health and wellness leader providing the $43 trillion matriarch audience access to a telehealth platform, lifestyle brands, and inspirational content experiences. These pillars of Greenfield Groves all work hand-in-hand to ensure customers have a high-quality and personalized premium level experience for their health and wellness needs.
We have positioned our brands and service offerings in a tiered, Proven Consumer Engagement Strategy:
- Onboarding engagement with valuable content
- Opt-in opportunities for micro commitment
- Consumer Experience wins
- Offers that create purchases and upsells
- Establishes routine
- Creates brand loyalty
The Greenfield Groves business model builds upon a “like – know – trust” strategy that focuses on the mega health and wellness themes that started during the pandemic and will be full-fledged “transformative” themes coming out of the pandemic. These themes will not go away but will continue to play major roles in our daily lives in a post-pandemic world.
By leveraging consumer data, machine learning / artificial intelligence (“AI”) software, and personalized marketing, we’ve developed a business that creates tremendous value through education and inspiration.
We offer premium services that deliver customized health and wellness solutions and sell products that are personalized to the individual and the needs of their families. The end goal of “rinsing and repeating” ultimately builds long-lasting, customer lifetime value and furthers our ability to strive to “unicorn” status.
Greenfield Groves is Tackling Mental Health Issues Head-On
One of the major themes that Greenfield Groves will be focusing on is to support and help consumers identify, cope, and recover from their mental health issues resulting from the COVID-19 driven pandemic. Even though millions have received the vaccine, the mental clean-up that exists is tremendous. This global and tragic pandemic had a huge impact on all of us. Why?
- Took us away from our daily routines
- Caused us to withdraw from natural social interactions
- Prevented us from going places that served as stress outlets
- Forced us to be confined to our homes with only family members to serve as our daily social interactions
- Stripped us of our rights to live freely under the notion of protecting ourselves and others
- Forced us to wear masks as a precautionary measure
All of these shifts have resulted in mental breakdowns, addictions, divorces, and sadly, suicides. According to the CDC report, over 40% of people surveyed said they developed stress, anxiety, and depression as a result of the pandemic.
That means four out of 10 people have reported struggles with mental issues. Those numbers only reflect those who have made their problems public. There are so many more out there who are just “swallowing” their pain and we want to help.
As vaccinations become mainstream, there’s a belief that the worst is over, but is it over? We don’t think so.
- What about the dramatic increase in suicide rates in 2020?
- What about the increase in drugs being prescribed to kids?
- Do these significant effects simply go away with an injection?
- Do the kids just wake up one day and stop taking their antidepressants?
Stress, anxiety, and depression don’t all of a sudden disappear and become eradicated with a vaccination shot. Instead, they will still exist, fester, simmer, and become a ticking time bomb that if not properly treated, will explode. BOOM.
Even though you can’t see mental scars, they exist, and we believe the mental wounds and memories of 2020 are longlasting. If not given an ongoing outlet of help and support, the worst is yet to come.
Click HERE to read our detailed blog post about celebrities who have talked about their mental issues, creating a more “mainstream” acceptance. If celebrities are experiencing these issues and can talk about them to the public, then some people may also feel comfortable discussing them and seeking help.
Thus, one of the major focuses of our telehealth services and products will be helping people with mental illnesses get on a road to recovery based on personalized therapy, support, and a regimen of non-addictive supplements, diet, nutrition, and exercise.
We believe that over 40% of people surveyed have stated they need help, and we feel it is our obligation to help them.
As a note of market comparison, when you take into consideration that one out of every 10 men suffer ED, for which companies like HIMs have built a $4.6 Billion-dollar valued company to aid this population, you can imagine the societal impact and market opportunity that we at Greenfield Groves has to help four out of every 10 people suffering from some form of mental illness.
Greenfield Groves Value… Today and Tomorrow
Greenfield Groves is currently valued at $70 Million. In the eyes of the beholder, it can be seen as undervalued, overvalued, or just right. There was a tremendous amount of time, effort, and investment made by our Founding Team to build the core of Greenfield Groves, as well as move the company from concept to revenue generation. The grinding, planning, and executing to build the structure and prepare for investors has been completed. The Company is now at a stage where it’s ready to bring investors and put “gas on the fire” by taking investment dollars to fuel its growth.
Let’s do a review of what’s been built. You’ll see the work and planning that’s gone into ensuring this full-service company isn’t just “adding pieces” as it goes, yet instead has a defined strategy, plan, assets, and a revenue-generating platform for it to scale and capture meaningful market share.
A Seasoned Team to Execute the Business Plan
Greenfield Groves has assembled a world-class team of operators, technologists, practitioners, growers, and marketers, all of whom possess a unified entrepreneurial spirit and an “us against the world” mentality to make our visions realities. We plan on using a portion of the investment proceeds to recruit and attract additional team members to support the growth of a multi-billion-dollar company.
Social Certifications That Promote Taking a Stand
Greenfield Groves is a woman-founded, women-led business. It matters to all of us that we are pursuing social certifications that complement our goal of being a multi-billion dollar company. We believe that it’s our duty and obligation to use our stage to share what we stand for. We are currently a Benefit Corporation, are WBENC certified, Leaping Bunny certified, and are in the qualification process for B-Lab certification.
We would use some of the investment proceeds to continue to pursue certifications and promote our social causes that are extremely passionate to our founder, team members, and corporate values.
Consumer Content Network That Educates and Inspires Audiences
We have developed three different stand-alone content platforms:
- Luxuries of Life (www.luxuriesoflife.com)
- Felicitails For All (www.felicitailsforall.com)
- Quantified ante (www.quantifiedante.com)
These exist along with other social engagement ecosystems to support the following consumer wellness themes:
- Personal wellness
- Pet wellness
- Financial wellness
The groundwork that has been done for EACH OF THESE PLATFORMS for consumer marketing engagement and traffic building strategies and campaigns includes:
- Rich content articles that will continue to be written, promoted and targeted to audiences to build engagement.
- Social media properties that have been built for each brand on Instagram, YouTube, Pinterest, LinkedIn, and Twitter for content promotion and audience engagement.
- Each brand possessing its own e-newsletter and drip campaigns to build a following and subscriber list for future sales and marketing offers.
- Each brand possessing an e-commerce or telehealth offering to generate product sales or telehealth subscription fees
Most companies have one single content platform. Two examples that come to mind are Glossier and Goop. We have built out three branded content platforms, as mentioned above. Not one, but THREE, just one example of our business milestone we checked off our list.
All three content platforms are prepped and ready for traffic ad campaigns to launch and drive consumer engagement. All that is needed is investment capital to start revving up the marketing campaigns to target, engage, and promote our content to the estimated 4.66 BILLION people who are actively online.
Telehealth Platform That Engages and Supports Audiences
As we grow our audience and they continue consuming content and subscribing to our personalization feeds for them, they’re going to be inspired to do something. Ideally, they’ll want to find and speak with a practitioner to help them with their health and wellness needs.
Lucky for us, we just happened to have acquired a working telehealth platform that currently performs virtual consultations with an existing patient base.
There are numerous highlights of our telehealth platform:
- Developed to be HIPPA compliant for EMR
- Proprietary patient in-take and profiling process to help with detailed symptom diagnosis and recommendations
- Practitioner to patient interactive messaging, task management, product suggestions, and prescription of personalized wellness plans
- Proprietary CRM features for customer outreach, management, and in-app messaging that fosters long thread discussions as opposed to just one-off ad-hoc diagnosis that doesn’t foster dialogue
- Expansive library of foods and conditions database
You can read more about our announcement of the acquisition of the telehealth platform.
We would use some of the investment proceeds to add additional machine learning / AI features to further optimize its personalization features and marketing campaigns to attract and onboard additional traditional physician groups, as well as holistic wellness practitioners.
E-Commerce Platform That Sells to Audiences
We have developed our e-commerce storefronts leveraging Shopify Partner’s robust e-commerce platform to create brand-specific e-commerce platforms underneath each of our target consumer categories. Our Storefronts will consist of the following brands that will sell products and services:
- Mental Health & Wellness
- It Matters
- Our mental wellness telehealth service, which includes our mind-calming proprietary product lines
- It Matters
- Primary Health & Wellness
- Herban Goods
- Our whole-body telehealth service, which includes our proprietary wellness supplements
- Herban Goods
- Beauty Health & Wellness
- Our beauty applications telehealth service, which includes our head-to-toe proprietary beauty products
- Sexual Health & Wellness
- Our sexual wellness telehealth service, which includes our proprietary sensual wellness products
- Oral Health & Wellness
- Smiles for Miles
- Our oral health telehealth service, which includes our proprietary products geared to create a healthy smile
- Smiles for Miles
- Pet Health & Wellness
- Our pet wellness telehealth service, which includes our pet anxiety and whole-pet health proprietary supplements
Each of these specific consumer-facing brands has been created for specific target audiences/customers. Why six Brands? Since we ourselves are consumers, we’re simply committed to the notion that “no one-brand fits all” actually works in today’s brand-focused consumer environment.
We studied brands like Drunk Elephant who was a hyper-focused brand. They didn’t necessarily appeal to a wide audience, however, went very deep with their fans and customers and were richly rewarded for building customer lifetime value.
We’ve built out each brand’s e-commerce storefront and supporting social media properties to include Instagram, Twitter, YouTube, etc.
We plan on using a portion of the investment proceeds to continue producing our proprietary products that support the wellness and health needs of our consumers based on the data we’ve gathered about market needs.
Portfolio of Formulations to Develop Personalized Products for Audiences
Our team has conceived and developed over 100 different product SKUs (hemp-derived CBD and non-hempderived CBD). These SKUs include internal ingestible products and external topical products. Our formulations have been developed to be specific to each of our consumer-facing brands: It Matters, Herban Goods, Danavi, Feravana, Smiles for Miles, and Felicitails.
We would use some of the investment proceeds to strategically produce SKU’s for each brand to sell to our consumer audiences based on:
- Single purchases
- Value bundles
- Subscription programs
Agribusiness That Grows Botanicals and CBD Inventory for Our Products
We’ve successfully planted, grew, and harvested CBD hemp (one of our core Botanicals) on our farming operations in Southern Oregon that will be used in our formulations.
Our agribusiness operations development gave us great insight into the opportunities, challenges, and knowledge needed to successfully farm botanicals.
Some of the intellectual properties that came from our agribusiness allowed us to:
- Develop relationships that gave us access to special CBD genetics that provided a compliant (below .03% THC) pest resistant and high-yielding crop.
- Develop and implement countless proprietary farming techniques.
- Grow crops in a low labor environment.
- Utilize our proprietary harvesting techniques to harvest 55,000 lbs. of dry weight hemp from our 25 acres, demonstrating a very successful grow wherewithal.
- Optimize our pressing and removal of high-grade oils with supercritical CO2 extraction methods in a way that is as safe-for-you and clean-for-you as it gets.
As a result, we now have raw materials/CBD ingredients inventory for our own formulations and CBD topical and Ingestible.
Our raw materials/CBD ingredients inventory provides us with a valuable asset as it allows us to produce a total of 2.5 million CBD supplements or beauty capsules/tinctures/lotions masks, etc. with an average of 500mg per unit.
A Closer Look at Greenfield Groves Valuable Assets Opportunity
Taking into consideration what has already been built, we can confidently say that we believe our $70 Million valuation is accurate, given what’s been accomplished and the foundation that’s been built to rapidly scale.
Here’s a little math to support our math:
- The average MSRP value of a single unit in any of our Brands is $70, which equates to a total sales revenue opportunity of $175 million.
- With our e-commerce capabilities, we project an average cart transaction of $150.00, which would give us an opportunity to sell to 1,166.667 customers ($175M divided by $150).
- If we assume a 10% conversion of customers into our telehealth platform for ongoing practitioner support, that equates to 116,667 subscribers (10% of 1,166.667 customers).
- From there, we assume that the monthly cost of our telehealth subscriptions would be $49, which would yield a total monthly subscription revenue of $5,716,667.
- Coming out of year three, this would then equate to a total annual subscription revenue of $68,600,000, bringing the total valuable asset opportunity to $243,600,000 ($175 million product sales revenue, plus, $68,600,000 in subscription revenue).
As you can see, the ability to create compelling, educational content that inspires, motivates, and drives people to buy products, then qualifies them to subscribe to a service. This makes all of this so MAGICAL … like a “UNICORN”.
And, it’s been done before. For example, Hims & Hers Health, Inc. went from inception to $250 Million in revenue in three years. Their most recent successful SPAC IPO deal and current valuation has them at $4.6 Billion.
Greenfield Groves Offers “Venture Capital-Like” Investment Opportunity to the Main Street Investor
We have spent the last 18 months building our business foundation and are now poised for market growth. With all that has been accomplished, we are currently selling our Common Stock at $1 per share in Our Regulation A+ offering. This is pricing we were recently qualified by the SEC to allow everyday, Main street investor, like YOU to invest in our MINIIPO. Share price as an early-stage venture investment round.
Greenfield Groves is pursuing a Reg A+ financing for several strategic reasons:
- Allows for a larger pool of investors who can participate in a fundraising round
- Allows for a nice valuation uptake as the Company is able to successfully execute on its business plan
- Allows us to price it so everyday Main Street investors can come in on the ground floor as opposed to just catering to the venture capital community, which we think too many companies do.
Greenfield Groves is not fighting against the venture capital (“VC”) community. It’s actually quite the opposite. We are pursuing a Reg A+ offering to open it up to individuals and allow them to tap into the VC model and create their own venture capital investment returns through owning a piece of Greenfield Groves.
Only until recently have individual Main Street investors been able to invest like a VC. (You can read more HERE about how Reg A+ offerings are empowering individual investors to become their own venture capitalists.) In today’s digitaldriven market, why would a company take in $50 Million by a couple of VC’s who aren’t going to help promote the company, versus raising $50 Million from thousands of individual venture capitalists who become built-in customers, walking human billboards, and brand evangelists who are going to help promote the company and its brands to their friends and family on social media?
When you have a consumer focusing business model and consumer brands like Greenfield Groves, you choose the latter where you can INSTANTLY have thousands, if not, tens of thousands of investors who can also be built-in customers as well as brand cheerleaders.
This model is NO-BRAINER for a company like us and that includes investors AND customers.
We realize an investment in Greenfield Groves is not for everyone and that’s okay. You have to be an investor that believes a woman-founded and woman-led business will be successful and transformative.
With dating app Bumble’s successful IPO on February 10, 2021, investors should take notice that the financial community is ready and willing to recognize the power of a woman-founded and women-led business. Bumble successfully raised $2.2 Billion at an IPO price of $43 per share and then saw its intraday shares jump as high as 64% above its $43 IPO share price. Bumble’s success is a watershed moment, and we believe that the investor gates have opened for future women-led businesses.
You have to be an investor who believes in a comprehensive consumer-focused business that uses content to promote products that then complement a telehealth and wellness platform that can compete against a broken healthcare system.
Investors should look no further than HIMS & HERS’ successful SPAC IPO deal that valued the company at $1.6 Billion to see how a consumer-focused digital wellness company is being valued in today’s market. Investments will continue to pour into the digital wellness sector to further pursue the path created by HIMS & HERS.
You have to be an investor who believes that traditional venture capital is a broken model and that you now have the opportunity to join thousands of others to crowdsource and become your own powerful group of venture capitalists.
January 2021 saw how Reddit enlisted an army of Main Street investors (estimated to be 5 million and growing) who made a difference and garner significant gains against sophisticated Wall Street investors. The same crowdsourcing momentum can be applied to other institutional “country club” investments like venture capital.
You have to be an investor who believes that mental illness is one of the deadliest, and most dangerous ailments that affects over 40% of Americans and needs to be healed through a comprehensive suite of mental and wholebody wellness services and products.
As an investor, you have the opportunity that is right in front of you and that is Greenfield Groves. We’re launching “comprehensive content-to-telehealth-to-wellness products” focused on providing solutions to the massive mental health illness market. And you have to be an investor who believes that getting in on a ground floor investment with Greenfield Groves at $1 per share can provide the opportunity to generate significant investment returns for your portfolio.
If you say yes to all of the above, then CLICK HERE and join us on our journey.
Frequently Asked Questions
Q. What is the offering price?
Our offering is set at $1.00 USD per Share with a minimum investment amount of $100 USD for 100 Shares of Common Stock in Greenfield Groves Inc.
Q. Is there an Investor Presentation, sometimes referred as a “Pitch Deck” on Greenfield Groves Inc.?
Greenfield Groves Investor Day Slide Show can be found by clicking the following link: Greenfield Groves Overview Presentation. This link will open a new window in which you can scroll through our presentation on the Company, Market, Audience and Opportunities.
Q. What is a Regulation A+ Stock Offering?
A Regulation A+ is a set of rules promulgated by the Securities and Exchange Commission governing certain securities offerings that are exempt from registration under the Securities Act of 1933, as amended. Regulation A+ offering permits issuers to broadly solicit and generally advertise an offering of stock. For more information please click the following link which will take you to the Securities and Exchange Commission’s website: https://www.sec.gov/smallbusiness/exemptofferings/rega
Q. Can non US residents invest in Greenfield Groves Inc.?
Yes, non US residents may invest in Greenfield Groves Inc.
Q. How and where can I access the Subscription Agreement for this Offering?
You will be presented the Subscription Agreement to purchase Common Stock in Greenfield Groves during your checkout process using the forms above.
Q. Where can I access the Offering Circular?
You may read the Greenfield Groves Inc. Offering Circular by clicking here. Investors are encouraged to read all of the information included in the Offering Circular, including, without limitation, the risk factors beginning on page 7 of the Offering Circular for a discussion of certain risks that should be considered in connection with an investment in the Common Stock of Greenfield Groves Inc.
Q. What is the process of investing through my IRA account?
If you have a self-directed IRA account, you can invest in a Reg A+ private placement. The owner of the IRA must be an accredited investor in order for the IRA account to participate in the private placement. To invest, please speak to your broker regarding the process and paperwork required.
Q. What if I have a joint IRA Account?
If you have a joint IRA account, the owners are treated and their income or net worth aggregated as a single person and that joint person must be an accredited investor in order for the IRA account to participate in the private placement.
Q. Can I call someone to speak about the Greenfield Groves Regulation A+ Offering?
Q. Has the Company insured its Regulation A+ Offering?
TigerMark™ is an insurance policy purchased by Greenfield Groves Inc. (the “Insured””) which provides coverage for covered claims made against the Insured and its Directors and Officers from Investors who allege they have lost their investment (in part or in whole) due to specified wrongful conduct of the Insured or its Management. Some coverage is also provided for the crowdfunding platform in such claims.
Subject to its full term, conditions and exclusions, the policy will provide coverage for claims brought by an Investor against an Insured alleging THEFT OF FUNDS or MISUSE OF FUNDS by the Insured, or material intentional MISREPRESENTATION by the Insured in the offering documents, that in any such case led to a loss of some or all of the Investor’s investment in the Insured. (BOLD CAPS words being defined in the Policy.)
The maximum amount a Claimant may recover is the total amount of her or his investment in the Insured.
An Investor may request confirmation that the Insured has requested the TigerMark™ policy and the Insurer or its Agent has agreed to issue the insurance policy to the Insured by emailing such request to email@example.com. However, no insurance is effective until the raise is successfully completed, and the insurance carrier has received the full premium for coverage from the Insured or from the ESCROW company or from the platform on the behalf of the issuer.
To report a claim, email firstname.lastname@example.org with the title “TigerMark Claim”.
Like all insurance policies, coverage under the Policy is limited to covered risks and is subject to certain exclusions and other limitations. More information about the exclusions can be found by emailing the program administrator.
TigerMark™ IS AN INSURANCE POLICY WHICH CAN PAY TO AN INVESTOR UP TO 100% OF HER OR HIS INVESTMENT IN THE EVENT OF A COVERED CLAIM. IT IS NOT, HOWEVER, A GUARANTEE OF PERFORMANCE OR A GUARANTEE OF INVESTOR RETURN.
THE ABOVE IS AN INFORMAL SUMMARY OF THE COVERAGE AFFORDED UNDER THE TigerMark™ INSURANCE POLICY. IN THE EVENT OF AN ACTUAL CLAIM, THE TERMS AND CONDITIONS OF THE POLICY ITSELF, AND NOT THIS INFORMAL SUMMARY, WILL APPLY.
Terms & Conditions
Greenfield Groves Inc. strongly urges all visitors to this site and any investors to review the Regulation A Offering Circular by clicking the link: Greenfield Groves Regulation Offering Circular.
It is very important to bear in mind that all content provided through our website, hyperlinked sites, associated applications, forums, third-party blogs featuring our content and tools, social media accounts and other platforms we can be found (the “Sites”) is for your general education only. We make no warranties of any kind in relation to our content, including but not limited to accuracy and frequency of updates. No part of the content that we provide constitutes financial advice, legal advice or any other form of advice meant for your specific reliance for any purpose. Any use or reliance on our content is solely at your own risk and discretion, as no one on the Greenfield Groves Team are licensed Financial Advisors. Please conduct your own research, review, analyze and verify our content before relying on any of it, as it is our opinion at a given moment of time. The financial markets and any form of investing / trading within any of them is a highly risky activity that can lead to major losses, please therefore consult your financial advisor before making any decision.
THE COMMUNICATIONS FOUND ON THIS WEBSITE OR THE REGULATION A INVESTMENT PORTAL OF GREENFIELD GROVES INC. (THE “COMPANY”) SHALL NOT CONSTITUTE AN OFFER OR SOLICITATION TO SELL SECURITIES IN ANY JURISDICTION WHERE SUCH OFFER OR SOLICITATION DOES NOT COMPLY WITH STATE, LOCAL OR FOREIGN LAWS OR REGULATIONS. THE COMPANY EXPRESSLY RESERVES THE RIGHT TO REJECT ANY INDICATION OF INTEREST OR SUBSCRIPTION AGREEMENT FROM A VIEWER OR POTENTIAL INVESTOR IN ANY JURISDICTION WHATSOEVER WHERE THE OFFER OR SOLICITATION DOES NOT COMPLY WITH LOCAL LAWS OR REGULATIONS. THE COMPANY EXPRESSLY RESERVES THE RIGHT TO REJECT ANY INVESTOR IT BELIEVES IS NOT QUALIFIED UNDER THE APPROPRIATE EXEMPTION OR FOR ANY OTHER REASON. INVESTMENTS MAY BE MADE BY INVESTORS ONLY IN ACCORDANCE WITH AND FOLLOWING SATISFACTORY COMPLETION OF THE SUBSCRIPTION PROCEDURES ON THE INVESTMENT PORTAL FOLLOWING AN INVESTOR’S REVIEW OF THE COMPANY’S OFFERING STATEMENT AND OFFERING CIRCULAR.
This Company Regulation A Offering Informational Landing Page (the “Landing Page”) is for informational purposes only and is not intended for any other use. This Landing Page is not an offering memorandum or prospectus and should not be treated as offering material of any sort. This Landing Page is not an Offering Statement; investors should review and can only rely on the statements in the Company’s Offering Statement available on the Securities and Exchange Commission’s website, a link to which is provided herein. Information contained on the Landing Page is not an offer to sell securities; offers can only be made by the Company by providing access to the Company’s Offering Statement on Form 1-A dated January 14, 2021, as qualified by the Securities and Exchange Commission, a link to which is available on this Landing Page where noted. The information in this Landing Page is speculative and may or may not be accurate. Actual information and results may differ materially from those stated in this Landing Page. The Company and its respective affiliates make no representations or warranties with respect to the accuracy of the whole or any part of this Landing Page and disclaims all such representations and warranties. Some of the data and industry information used in the preparation of this Landing Page (and on which the Landing Page is based) was published by third-party sources and has not been independently verified, validated, or audited. Neither the Company nor its principals, employees, or agents shall be liable to any user of this Landing Page or to any other person or entity for the truthfulness or accuracy of information contained in this Landing Page or for any errors or omissions in its content, regardless of the cause of such inaccuracy, error, or omission. Furthermore, the Company, its principals, employees, or agents accept no liability and disclaim all responsibility for the consequences of any user of this Landing Page or anyone else acting, or refraining to act, in reliance on the information contained in this Landing Page or for any decision based on it, or for any actual, consequential, special, incidental, or punitive damages to any person or entity for any matter relating to this Landing Page even if advised of the possibility of such damages. This Landing Page contains forward-looking statements within the meaning of United States federal and state securities laws. Forward-looking statements express the Company’s expectations or predictions of future events or results. They are not guarantees and are subject to many risks and uncertainties. There are a number of factors beyond the Company’s control that could cause actual events or results to be significantly different from those described in the forward-looking statements. Any or all of the forward-looking statements in this Landing Page or in any other statements the Company makes may turn out to be wrong and should not be regarded as a representation by the Company or any other person that its objectives, future results, levels of activity, performance or plans will be achieved. Except as required by applicable law, the Company does not intend to publicly update or revise any forward-looking statements, whether as a result of new information, future developments or otherwise.